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"Head-to-toe protection for people who engage in dynamic sports". This is the mission of Dainese, an Italian company that is a world leader in the manufacture of protective clothing for motorcyclists and dynamic sports. Dainese was founded in 1972 and started out as a manufacturer of leather pants for Motocross. Since its inception, the company's history has been intertwined with that of riders who have made motorcycling history: from Giacomo Agostini and Barry Sheene in the World Speed Racing Championship to Cavellero and Alborghetti in Motocross, champions were wearing Dainese gear as far back as the '70s. Dainese's relationship with World Champions has always gone beyond a simple sponsorship. It has had much deeper implications, tied to research and the development of innovative solutions for protecting bikers and athletes in a tough environment like the world of racing. As the need for protection was increasingly felt in sports like Mountain Bike Downhill, Skiing, Snowboarding and many other sports Dainese started exporting its protection technology from the world of motorbikes to that of dynamic sports. You won't better quality or protection than Dainese.

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