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XO Athletic XO Athletic (formerly KRD Athletic) has over 20 years experience in the sports medicine category supplying over 80% of the US athletic cup market since 1986. With a relentless passion for innovation, XO invented the hard cup covered in soft rubber process or "flexible" cup in early 2000. Soon to be called, "ProCup" – the new flex sided athletic cup offered athlete's hard cup protection with unsurpassed comfort. Launched in April 2003, ProCup is now the #1 selling athletic cup in America! ProCup and ProCS-2 products have set the standard for men's athletic protection.

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